Consumer perceptions about fashion industry and Covid-19 impact in Germany 2020
According to a study conducted with German consumers, in the wake of the coronavirus (Covid-19) pandemic, over one-third of consumers were of the opinion that fashion brands could contribute towards bettering the labour conditions of apparel workers to help mitigate the impact of the crisis. The results of the McKinsey report also found out that more than half of those surveyed thought fashion brands had a responsibility to care for the health of its workers.
